Next week councils throughout Scotland will use twitter to give local residents a better understanding of what they do.
From 12noon on Tuesday 27 September until 12noon on Wednesday 28 staff in 29 of Scotland’s 32 councils will tweet updates on local services.
The initiative is being organised by the National Communications Group, which brings together communications professionals working in Scottish councils.
Kate Bond who is chair of the group and head of communications at Aberdeenshire Council said it waas an opportunity for local government in Scotland to work together to improve awareness of what they do.
“It’s a good way of introducing councils who are new to social networking.
“We have set up a buddy system, matching councils who have been using social networking for a long time with those who are less experienced.
“Social networking offers a new way of promoting dialogue with residents and getting them to engage with us,” she said.
Walsall Council undertook a similar exercise in March and its chief executive Paul Sheehan, writing about the experience in the LGC said:
“The most popular tweet of the day was that we were moving a woodpecker roost from a rotten tree.
“It all painted a picture of a vibrant authority filled with dedicated people doing good work. A series of small things that add up to so much more,” he said
No comments:
Post a Comment